What If suddenly all Types of People like Cannabis?

If you live in a state where cannabis is legal, you can go online and buy your own seeds and then grow your plant to produce whatever cannabis-based product you want to produce. Online marketing, of course, is a part of the Cultural Revolution called “cannabis-legalization”. There is, however, another aspect of this revolution that is often underestimated.

When they bake cannabis-based cookies and cakes, and even when they try to make pot flavored ice-cream, people tend to add a lot of ingredients to the mix: sugar, vanilla, cinnamon… just to mention a few. But why do they do it? They do it, quite simply, because not many costumers like the pure flavor of cannabis.

If you think about it, the “smell of cannabis” is one of its strongest features: how many times you walked down the street and said to your friend “someone is smoking pot, I can feel it”, and you started laughing? There is nothing bad with laughing, of course, but the fact that we immediately recognize the smell of cannabis turns the production of cannabis-based products into a contradictory effort. On one hand, the taste of cannabis is really strong and it takes time to get used to it—that’s one of the reasons why you add sugar and all the other ingredients if you want to make cookies that people will like. On the other hand, you are forced to hide the taste of cannabis, because it is still strongly associated with “bad” behavior: only bad people smell that way, and good people who buy cookies don’t want that smell in their home. I am sure you are laughing at me now, but the normalization of smells is an extremely important step in the legalization process, precisely because our brain associates smells with images, concepts and discourses.

I am sure all of you can identify something that “smells like home”. Maybe it’s a particular dish your mum used to cook for Christmas; maybe is the perfume your grandma used to buy or your father’s aftershave lotion. Now, what if the smell of cannabis suddenly felt like home? What if you were born in 2015, in Seattle, and you grew up eating cooking and ice cream that tasted like pot (no THC, of course)? This is certainly an interesting series of question, and only time will tell us whether or not our imagination and our taste buds will get used to the idea that cannabis is REALLY not bad, and that good people can enjoy it too… because it is simply normal, like chocolate and vanilla.